Not Every Venture is About Capital



Through your adult life, you are taught to invest – invest in yourself, invest in your retirement, invest in the stock market, invest in your business, invest in your

education. But why? What’s the reason to invest?


The return from investing (meaning what you get back); you expect a monetary return from it. The money you receive in return allows you to have your independence, a sense of self-reliance, and an ability to take responsibility for what you do and what you want.

Return On Investment – ROI –  is what it’s all about.

How much will I gain if I do this?

How much more will I earn if I pay for and acquire this degree?

How well can I live in my retirement if I invest in this company now?

Sometimes however, ROI is about something very different than monetary gain.


Why do people donate to a church, a food pantry, a pet shelter? These are heart-based investments – they mean something to you. The ROI here is not about money.

There is something else you are willing to accept as an ROI when you “invest” in things that are close to your heart.

For instance: Perhaps your faith is very important to you. In order to keep the faith community strong around you, you may be willing to help cover the costs of the operation, the logistics of the religious organization to which you belong and want to see there for future generations.

The person who gives to a food pantry may have had many a hungry night at some point in their life and want to help others so that they don’t have to have those hungry nights. Maybe they just realize some folks need a hand for a while to get on their feet.

Many pet owners can’t bear to see an animal suffer, so they support a pet shelter. They do this to fund the operations and pay the salaries of the people who run the shelter, so that they can make things better for the many animals in the area who need their help.

Or even a patron of the arts, someone who funds scholarships for the less fortunate, there are many different ways people can give without expecting a monetary return on investment.

It’s not always about the money. It’s about what’s important to you – it’s about giving from the heart to support the things that are going to make life better – for themselves, for others, and for their community.

I recently posted a meme in The ZIPPER JUNCTION Project™ Facebook Group that said:

“Not every venture is about capital.”

I share this with you because the The ZIPPER JUNCTION Project™ is a venture that goes beyond just capital.

The return on investment in The ZIPPER JUNCTION Project™ is a more empowered youth force and an abundance of new and exciting opportunities for our community, our region, and our society. Plain and simple.

Let’s be honest, there are issues, problems, and hurdles that we need to overcome in ourselves, our communities, and our society.

But through an investment of time, expertise, and money into this project, we intend to improve these problems and create a functioning model of “what is possible”.

That is what the ROI of the ZIPPER JUNCTION Project™ is all about – a better future for you, for your children, and for your community.

Can we count on your investment?